Made to Make: Dental Models

This is the first post in our new series Made to Make, a series of unashamedly open, unabashedly transparent posts about what we’ve learned while working to prove to ourselves that we can make a great product (that’s also affordable) right here in America. The posts in this series cover the full history of our product and processes, from made to make—how we’ve made our aligners in the past all the way up to how we make them today.


Dental models and ClearCorrect go way back. From day one, they’ve been an integral part of our product and our process. Every aligner we make is formed on a dental model, and until recently, we included those models in every phase of aligners we shipped.

This January, we announced we’d no longer be including models with our aligners. It was a big change for us and not one we made lightly (we actually looked for ways around it for over a year). But as I hope you’ll learn through reading this post, when it comes to making a better product, we don't shy away from change. We do our best to embrace it.

There's probably nothing we’ve changed more in our process than our dental models. Their story is one of constant iteration, improvement upon improvement upon improvement. It's a great story that's taught us a lot about what it takes to make a better product. It begins over seven years ago, and like any great story worth its salt, it all starts in a garage.

All we needed to know about manufacturing models we learned in Paul’s garage.

You may or may not know Paul Dinh. He’s a man of many hats here at ClearCorrect. One of his lesser-known hats is that of ClearCorrect co-founder and inventor of our original manual manufacturing process.

Before ClearCorrect, Paul worked in his own lab as a certified dental lab technician. He made all sorts of orthodontic appliances, but clear aligners had become his specialty and his passion. With a little resourcefulness, a good deal of ingenuity, and decades of prior art on the subject for reference, Paul had devised a clever process for making aligners—entirely by hand—that could effectively and accurately treat both anterior and posterior teeth, both simple and advanced cases. This wasn't just any old manual process.

One day in late 2006, Paul walked me and Dr. Pumphrey (ClearCorrect founder and my dad; we call him “Dr. P”) through the basic steps of his process in a makeshift lab he’d set up in his garage:

  1. Create a stone master model for each arch from PVS impressions.
  2. Section the teeth on the master models with a saw and then float them in wax.
  3. Plan out the prescribed treatment in steps of movement. Each treatment step would be an aligner.
  4. Move the teeth on each master model one treatment step.
  5. Duplicate the adjusted master models to create molds.
  6. Thermoform the molds.
  7. Trim the thermoforms down to aligners.
  8. Repeat the process from step 4 for the next treatment step.

Now, there’s a lot I could write about what I saw that day, but pertinent to this post is step 5, creating the molds, the models we’d later start including in every box of aligners we shipped.

Paul used a molding process to create his molds similar to the traditional model duplication process practiced in most dental labs: First, he soaked the master models in water until they were fully saturated (wet stone was easier to demold later in the process). Then he made casts of the masters using impression trays and alginate. Once set, he demolded the masters from the alginate casts and poured up the casts with dental stone, creating duplicate molds. Finally, he cleaned the molds and readied them for thermoforming.

It took Paul about an hour per treatment step to create molds using the process he showed us in his garage. It was a time-consuming and labor-intensive job, but it worked, and it taught us everything we needed to know about making models—making anything, really:

  1. Use any process that works to start.
  2. Study it. Learn from it.
  3. Use what you learn to improve the process when needed.

Though inefficient, for the most part, Paul’s process worked. It worked for our first case, our first hundred cases, our first thousand cases. It worked and worked and worked.

Then one day, it didn’t.

Don’t reinvent the wheel—just make it plastic!

Like the company itself, most things we do are born out of necessity. Shipping models is one of those things. It’s something we started after Dr. P had a patient lose an aligner for the first time and we realized we had a problem.

As effective as it was, our original manual process definitely had limitations. A big one was that we couldn’t easily reproduce aligners for treatment steps we’d already made. Once we had moved the teeth on the masters, we had no way of accurately moving them back.

The only place a previous step possibly existed was on the duplicate molds from step 5 of Paul’s process, but that was never guaranteed. See, the problem was in the perishable materials we used to produce our molds: alginate for casting and dental stone for molding. Both worked well for immediate use, but neither held up well over time. The alginate casts would eventually dry out, and the stone molds, fragile as they were, would often break in the thermoforming and demolding process.

With orders for replacements stacking up—lost or broken aligners being an unavoidable certainty we learned—it was time to improve our process. We decided rather than changing everything, we’d focused in on step 5. Since the problem was perishable materials, we’d switch to non-perishable materials. Specifically, we switched from alginate to silicone rubber and from dental stone to a polyurethane molding plastic.

As a solution for dried out casts and fragile molds, it worked remarkably well. We could easily replace any aligner we’d previously made by simply re-thermoforming the plastic mold. If the plastic mold had somehow been damaged, we could easily remake it with the silicone cast. It worked so well, actually, that we were soon faced with a new problem: what to do with the thousands of silicone casts and plastic molds that were overtaking our then tiny lab.

Casts and molds were everywhere. They filled our shelves. They lined the walls. They were crammed into every spare nook and cranny we had. And just when the mounds of casts and molds had piled so high they were ready to topple, we got an idea. Maybe there was a way we could reduce our storage burden while at the same time adding some useful functionality to our product. What if we sent the molds to the doctors? We could ship them with the aligners. Our doctors could use them as study models for reference or as molds to make replacements themselves if they wanted. And if our doctors chose not to make their own replacements, we’d still have the casts that we could use to make the replacements for them. It would give more control to our doctors and cut our storage needs in half.

Best. Idea. Ever. We thought so back then, anyway, and we started including plastic models in every phase we shipped.

Having made models the new co-star of our product, we next set out to make them actually look and play the part. As any of our veteran doctors can tell you, our early models were, in a word, crude. If they were ever going to become anything to brag about, we’d have to do a whole lot better than was possible with a manual handcrafted process.

Dōmo arigatō, Mr. Roboto.

We affectionately called them "Japanese robots." Technically, they were tabletop CNC milling machines made in Japan, but in our eyes, they were as high-tech as R2-D2. It was mid-2008 and they represented a significant milestone for ClearCorrect, the start of a whole new era: mechanized manufacturing.

We had eight of the Japanese mills set up in the back room of our newly acquired 2200 sq. ft. facility. We’d moved into our new expanded digs earlier that year ready to go all in on computer-aided manufacturing (CAM), what we were certain was the future of ClearCorrect model fabrication.

It seems like as soon as we could get the machines out of their crates, we had them running non-stop. Twenty-four hours a day, seven days a week, they hummed away, milling 3” x 3” x 1” polyurethane blocks into dental models. One mill could produce a model in about an hour. With all eight going, we were kicking out an entire phase (eight models) every hour.

One phase an hour! Compared to the days it could take with our manual process, one phase an hour wasn’t just fast, it was light speed. It meant better models faster than we’d ever imagined. It meant faster service for our doctors than ever before. It was amazing. It seemed like overnight, we’d become a high-tech company, and we could barely contain our excitement about it. I recall telling more than one person to “picture it: we’ll fill manufacturing bays the size of football fields with these things.” These Japanese robots were going to take us places.

Oh, how quickly things can change at a fast-paced, high-growth startup.

After running for just 6 months, we learned something about our little friends: As much as they reminded us of R2-D2, they were nowhere near as resilient. Where R2 could take a laser blast and still get the job done, our little guys, it seemed, couldn’t handle the slightest bump of the table without going out of whack. They weren’t made to run as hard as we were running them, and only 6 months in—just 6 months!—the wear and tear was beginning to show.

CAM or “milling,” as we simply referred to it, was well-suited for our needs at the time even if our Japanese robots were letting us down. As a company that was largely bootstrapped, we needed a flexible and affordable solution for making models. Milling was exactly that. Unlike other technologies we’d looked into back then, milling was so incredibly open that we had choice—choice in machines, choice in materials, choice in software. (We're big fans of choice.) The wide variety of choice meant we could swap out pieces of the process until we got the best possible combination. And so that’s just what we did.

In 2009, we swapped out our eight delicate Japanese robots for two industrial-grade, American-made (German-named), 5-axis, high-speed milling behemoths. Each weighed about 4 tons and took up so much space that we had to rent the suite next door just to house them. Designed to mill steel with impressive speed and accuracy, they ate through the plastic blocks we fed them twice as fast as their Japanese predecessors, taking our time per model down to just 30 minutes.

After months of them proving themselves steadfast and reliable, we ordered the first two behemoths some friends. And then some more. And then more again. Eventually, we had 18 of the giants crammed into the neighboring suite where they sat running around the clock, formidable and imposing, and insatiably hungry for our particular flavor of 3” x 3” x 1” blocks. From rickety robots to greedy giants—the transition was an awesome thing to see.

Our new industrial mills offered unprecedented (and seemingly endless) speed and power. No matter how hard we pushed them or how fast we ran them—we eventually got the time down to just 12 minutes per model—they never tired.

As you can probably imagine, the speed and power was intoxicating. It was so intoxicating, in fact, that it wasn’t long before we were drunk on it. Too bad drunk people do stupid things.

How dense can you be?

Stan Lee should have made it, “With great power comes great stupidity.” That’s how I felt, anyway, as I did my best to listen to the fireman explain what had happened. It was 2 AM Saturday morning, April 10th, 2010. I’ll never forget it. Water puddled around my feet, dangling wires and fluorescent lamps swung around my head, the noxious stench of melted plastic assaulted my senses, and every word the fireman spoke sent me reeling.

“The fire was contained to this machine.” The fireman pointed to the charred bones of a former giant.

“The heat from the fire was extreme. It took out the ceiling.” He pointed to a mess of twisted wiring and framing that used to be a dropped ceiling. “And it damaged these other machines over here.” The safety glass in the neighboring machines several feet away had gotten so hot it had melted.

“The real damage came from the smoke, though.” He pointed to the soot covering everything, then walked me out the back door and pointed to the long line of opened doors running down the full length of the building. “It’s in every suite. They’re airing them all out now.”

“Looks like your guy tried to extinguish the fire himself.” He pointed to what looked like 3 or 4 exhausted fire extinguishers scattered across the floor as he walked me back into the building. “We had to flood the machine to stop the fire, so it’s no surprise he couldn’t beat it with those. It was burning some serious fuel.”

The “fuel” was the polyurethane shavings that had accumulated in the bottom of the machine as model after model was milled.

Stupid move #1: We never tested whether or not the polyurethane material we used was flammable. We assumed since it worked great for molding our models, it would work equally well for molding the blocks we milled into models. Later controlled testing showed the stuff to be as combustable as sawdust laced with gasoline. The smallest spark could ignite it.

Stupid move #2: At some point, to save time between runs, we started allowing the machines to fill with shavings rather than emptying them as frequently as we should have. With what was essentially 18 giant barrels of fuel crammed into a tiny space, we’re lucky the fire wasn’t much worse than it was.

Footage from a security camera we had installed in the manufacturing area just days before the fire provided the details the fireman couldn’t. In disbelief, I watched the whole scene unfold on a tiny TV in our HR office. The timestamp up in the corner of the screen told me it was just after midnight. A lone night operator was tending a resting giant while he bobbed his head to whatever tunes he was listening to through the white earbuds he had jammed in his ears. Behind him, seemingly content, a giant was feeding on one of its first 3” x 3” x 1” blocks of the day.

Suddenly, there was a small flash. Through the safety glass of the feeding giant, I saw sparks fly. Seconds later, another flash. More sparks. Lone Night Operator, attentive as he was to his resting giant, was totally unaware of the giant just behind him, the one getting rather upset, the one about to ruin his night.

Flash! More sparks and then a soft glow.

Astonished by what I was seeing, I started calling out to the screen like I was watching some bad horror flick where the college co-ed doesn’t see the serial killer standing right behind her, “Turn around! Look behind you! Can’t you hear that?! Take your damn headphones off! Behind you! TURN AROUND!”

Stupid move #3: We failed to tell Lone Night Operator that because the machines could possibly get bad G-code—the programs that told the machines how to move—he needed to be able to hear them running so he could stop them if he heard anything weird…like them crashing into themselves. Happy giants sound different than grumpy giants, but with headphones on, they all sound like Snoop Dogg.

The soft glow grew. Flames started licking the safety glass. Sparks were still flying. Lone Night Operator was still dutifully focused on his resting giant, still jamming away and tuning out the world.

Black smoke started to billow from the burning giant. I watched it waft across the aisle and engulf Lone Night Operator. A bit confused, a bit alarmed, he turned and, spotting the source of the smoke, sprang into action. FINALLY! He ran off-screen and returned moments later with a fire extinguisher. He approached the burning giant and hit its emergency stop. Then, well-intentioned as could be, he hit the auto-door button, flinging open the doors of the machine and...feeding the suffocating flames with oxygen. Whoosh! What had been a relatively docile fire became a roaring, raging inferno.

Knocked back by the flare-up, Lone Night Operator took a moment to re-muster his courage. He then pointed the extinguisher at the giant’s fiery mouth and attacked the flames. Nothing happened. Puzzled, he looked down at the extinguisher, fiddled with what looked like the handle, and attacked again. Still nothing. Apparently deciding that particular extinguisher was busted, he tossed it aside, ran off-screen, and returned with another extinguisher. He attacked again. Still nothing. Tossed it. Got another one. Attacked. Nothing. Another one. Attacked again. Nothing again. He looked at the handle of the latest extinguisher, fiddled with it longer this time, attacked again, and—success! He did his best to aim the frosty blast through the open doors of the machine, though he might as well have been trying to blow out the flames with his lungs for all the good it did. He dropped the exhausted extinguisher, and just before the screen went black from the thick smoke pouring out of the machine, I saw him pull his cell phone out of his pocket to presumably call 911 as he ran out the back of the building.

Stupid move #4: The extent of our firefighter training was putting fire extinguishers on the walls with signs pointing to them. We never trained Lone Night Operator how to use those fire extinguishers. Never told him that in order to make the extinguishers work, he had to first remove the safety pins.

Stupid. Stupid. Stupid. It’s all I could think for weeks after the fire. We should have known better—I should have known better. I couldn’t blame Lone Night Operator. It fell on all of us. Especially me. We had gotten careless, and it was unacceptable. It was time to improve things again.

We started by posting a safety officer who was also a volunteer firefighter in his off time. He made sure we had the right type of extinguishers and that we actually knew how to use them.

We established better safety protocols for manufacturing, which included losing the headphones and emptying the machines more often.

We built fail-safes into our G-code so it was impossible for a machine to crash, even if the code was bad. And we upgraded the settings directly on our machines so at the slightest hint of a crash—if the fail-safes, um, failed—the machines would hit their own emergency stops automatically.

Finally, we tackled the material. This one took months. It turns out, apart from being extremely flammable and perhaps a pain to mold ourselves, our polyurethane blocks had a lot going for them. Most importantly, they were the perfect density. Not so dense that they broke our cutting tools when we ran at high speeds, but not so soft that they collapsed under the pressure of being thermoformed. Matching that density ended up being incredibly challenging. We tested dozens of materials and finally settled on the closest match we could find: high-density polyethylene (HDPE).

HDPE also had a lot going for it. It met our density requirements, it was low-cost, it was widely available, it came pre-cut in 3” x 3” x 1” blocks, it came in a nice bright white color (which looked pretty slick in our bright green boxes), and of course, it was completely non-flammable. It had one drawback we had to live with, though: It required deburring.

Deburring is the process of removing burrs, the cuttings that don’t fully separate from the model during milling. Our HDPE models came off the mills covered with the things. A quick pass with a stiff-bristled brush took care of most of the burrs easy enough, but it meant adding a process between milling and thermoforming where there hadn’t been one before. Initially, we could deal with it. Eventually, however, as our case volume grew, the amount of labor and time required to deburr tens of thousands of models simply became unsustainable.

As great (and great looking) as HDPE was, we all knew it would never work as a permanent solution; deburring just one of those bright white models would tell you that much. But what no one knew was just how radically we’d change our process to find a better one, or how far we’d go to keep it secret—top secret.

Quiet, please. Skunks at work.

If you walked by the building, you’d never have guessed what was hidden inside. Not this building. Bars covered the windows. Scrap metal and old tires littered the parking lot. And the neighborhood...well, let’s just say it would have given Mister Rogers conniptions. No, if you saw this place, you’d never have guessed that just inside, just behind the facade of filth and grime, there was hundreds of thousands of dollars worth of high-tech equipment silently running, silently redefining ClearCorrect’s future.

It was early 2011, and our R&D team had found the place at my request. They had been working on something so radical, so disruptive to our existing process—to our existing thinking—that I’d asked them to keep quiet about it until they knew it would work for sure. No use getting everyone worked up over a bunch of nothing. So they’d found this rundown, out-of-the-way place and set up what amounted to ClearCorrect’s very own skunkworks division. Their one and only objective: figure out how to make 3D printing work for ClearCorrect.

With its increased coverage in the news lately, it would be easy to think 3D printing is a new technology, but it’s actually been around, in one form or another, since the early ‘80s. Of all its advances since then, the most exciting to me is how accessible it’s become.

Until recently, 3D printing as a manufacturing process was simply too expensive for us to implement at our scale, regardless of how incredible it was. Though we’d considered several forms of 3D printing early on in our history, it had always been cost-prohibitive. It generally meant buying really expensive machines and using really expensive, really proprietary material. Compared to our entirely open milling process, where we had choice in machine and material and could produce sufficient results, it just couldn’t compete.

But by 2011, that had all changed. For one, we’d grown quite a bit by then and had the resources to support the transition from milling to 3D printing, but additionally, an Israeli company named Objet (today they’re known as Stratasys) was changing the 3D-printing game so smaller players like ClearCorrect could at least afford a seat at the table.

Now, no process is perfect, not even 3D printing. All processes have their own advantages and disadvantages. While Objet had made 3D printing more accessible for us, we still needed to figure out how to make it work better than what we were already doing. And frankly, that wasn’t an easy thing to do. We had hundreds of thousands of hours of experience milling hundreds of thousands of models. We knew how to turn a block of plastic into a dental model. We’d gotten pretty good at it. If we were going to make the switch to 3D printing, we had to get that good with the technology in a fraction of the time.

And so we found ourselves in that grubby hole-in-the-wall of a lab. Our R&D team (with some friends from Objet) basically lived there. They worked around the clock, fiddling with settings, learning the machines inside and out, working out workflows, proving out and abandoning theories, and essentially condensing months of trial and error down to a few weeks. When they were done, we had a process we could start with. It certainly wasn’t perfect and it wasn’t superior to our milling process in every way, but it was better in enough meaningful ways that we decided to pull the trigger on a full-blown transition from milling to 3D printing.

Over the following months, we swapped out mills for printers until every model we made was 3D-printed. As our case volume continued to grow, we added more and more printers, learning more and more about them along the way. When we made the move to Round Rock, we built out our space as a state-of-the-art 3D-printing facility, including everything we needed to maximize our use of the technology. And today, we’re one of the largest users of the technology in the world, making more models more accurately than ever before and more efficiently as well—our average time per model is just 6 minutes these days.

So if our models are so great now, why’d we decide to stop including them in our phases? Well, we do a lot more than make models, of course. Models are just a byproduct of the aligners we make. Similar to how we’ve worked to advance our model fabrication process over the years, we’ve also worked to improve our other processes. While we’ve tried our hardest to contain those improvements to each process, sometimes there’s just no way around changes to one process impacting another. In this case, it's improvements to a robot named Abby and her temperamental laser that get the blame.

Should we cut with a laser or focus like one?

As you might know, a while ago we started trimming our aligners with a robotic laser-trimming system. It's one of the most advanced systems we have on our production floor. At the core of the system is Abby, a bright orange ABB robot that we love. (She's an actual robot; nothing like those Japanese knockoffs we used to have.) All day and all night, aided by her human counterparts, Abby picks up thermoformed model after thermoformed model and positions it with robotic precision in front of a CO2 laser as she contorts to trace unique gumline after unique gumline. Seeing as no two models are ever the same, we rely on a bit of software wizardry to teach Abby on the fly exactly how she needs to move every time she picks up a different model. (It's pretty cool.)

Abby does a great job for the most part, and rarely complains. Her laser, on the other hand, likes to be moody. I don't know…maybe it's because we never named it.

Anyway, if you've done a case with us in the last year or two, you've probably noticed some slight surface scarring on the models we've included with your aligners. It's usually just below the gumline and often most noticeable across the front of the models. That scarring comes from Abby and her laser. If your models don't have that sort of scarring, it's likely Abby never touched them.

Now, as advanced as Abby and her laser are, they can be better. Particularly her laser. Just like we did with our model fabrication process, we started with what worked and then improved it over time, bit by bit. But then we hit an impasse.

The dilemma: If we made the system cut any better, whether through increasing the cutting power of the laser or swapping the laser out for a different system altogether, that slight surface scarring on the models became deep structural wounds; the integrity of the models was completely destroyed. If we preserved the models so we could continue shipping them, our aligners—the actual product—wouldn't be as good as they could be.

We had to decide what was most important. Would we focus our efforts on making a better overall product at the cost of a feature many of our doctors had come to love, or would we maintain the status quo? After struggling with the issue for over a year, we finally decided what we’d honestly known all along: shipping models had to go if we were going to make the best aligner we could make.

Today, we still count on Abby to do her part. We've swapped out her laser for a humble mill. (We’ve named him Milton, by the way. Figured we wouldn’t chance the whole no-name thing.) He's not as flashy (or flakey) as the laser, but he's solid and dependable, and he's helping Abby make the cleanest cuts we've ever seen. As expected, he’s a bit rough on our models—he destroys them, in fact—but don’t let that fool you. Our models are still better than they’ve ever been. Now they simply serve a different function, a focused function. And our aligners are all the better for it.

As we continue to improve our product and our processes over the years to come, who knows what’ll happen to dental models at ClearCorrect. One thing I know for sure, though: the lessons they’ve taught us will hold true whatever we do. We’ll start with what works. We’ll study it. Learn from it. And when the time comes to improve it, which it inevitably will, we’ll be ready, ready to make the only kind of product we were ever made to make—a better one.

Made to Make in America

Over seven years ago we started a little dental lab with a simple mission: To make a better clear aligner system that was more affordable for doctors and their patients.

To the consternation of most every investment banker we've spoken with since, we decided we'd not only make a better clear aligner that costs less, but we'd do it right here in Texas. No, we wouldn't go to Mexico. No, not China either.

Now, this recent business with Align in front of the International Trade Commission and all the talk of "importing articles" makes it easy to overlook the fact that only one of us actually imports our product. While the other guys have imported their aligners from south of the border for years (charging mucho dinero the whole time), not a day has passed since we started ClearCorrect that we haven't been grateful we get to make our product here in America. That we've been able to keep it affordable all the while just makes it all the sweeter.

Don’t get me wrong. We're not just blind idealists. The world's most experienced team of clear aligner experts is in Pakistan, and we're proud to have them stage our treatment. But we believe we can make the best possible aligners by manufacturing them here, and by servicing them here. In the process, we've created jobs for hundreds of ClearCorrectors. They’ve been able to care for their families, engage in their communities, and support the Texas and US economies as productive Americans. All right here.

Honestly, it hasn't always been easy. But really, what is (that's worth doing)? What counts is that we're doing it, and despite all obstacles and opposition, we've stuck with it as we've grown from that little dental lab of seven years ago to now a leader in our industry.

This post kicks off a new series we're calling Made to Make. We’ll use this series to share what we've learned over the years as we've worked to prove to ourselves that we can make a great product (that's also affordable) right here in America. As we add to the series from time to time, we'll take you through the full history of our product and processes, from made to make—how we’ve made our aligners in the past all the way up to how we make them today. As in everything we do, we'll be unashamedly open and unabashedly transparent. You'll see some warts for sure. But what we hope you also see is the kind of company we really are: one made to make in America, and damn proud of it.

Read our first Made to Make post here.

How to resist the dark side...of the patent system

Image by Chris Trevas

A long time ago in a galaxy (not so) far, far away...the patent system was created. Its intended purpose—to foster innovation.

The thinking: Inventors would invent solutions to specific problems. We'd encourage those inventors to disclose the details of their inventions. In exchange, we'd grant them rights to exclude others from practicing those inventions for a limited amount of time, thereby rewarding the inventors for their contributions and spurring others to invent new and improved ways of handling the same problems.

Necessity would breed invention. Disclosed-yet-protected invention would breed more invention.

Hmmm. Sounds wonderful, it does.

Yet all is not well. For centuries, two opposing sides of the patent system have clashed: The light. And the dark.

While those of the light strive to foster innovation for the common good, those of the dark side mean only to stifle it for personal gain.

It takes strength to resist the dark side. Only the weak embrace it!

—Obi-Wan Kenobi

This, Padawans, is a step-by-step guide to resisting the dark side. Herein lies the distilled wisdom of an ancient Order devoted to preserving the light side of the patent system, the only worthy path to true innovation. Study it carefully. Ignore it at your peril!

Step 1: Invent something new.

Seems obvious. But the dark side is teeming with those who have schemed to make the old "new" again as an expedient path to power. A popular version of this dark art is to take a common manual process and then throw in a computer. If the only "invention" is "doing it on a computer," well, that's not much of an invention at all.

To walk the path of true innovation, one must take the first step of truly novel invention. Anything else is a step toward the dark side.

Step 2: Be specific about it.

The darkest of the dark arts is generality. The most powerful of the dark side have mastered it well, writing such overly broad claims that you'd think you infringed the patent just by reading it.

The path of true innovation is narrow. Navigating it requires specific directions. Without them, one is lost to the dark side.

Step 3: Make sure it's non-obvious.

It takes vision to see the non-obvious. Those of the dark side, clouded by desires of power and grandeur, see only the obvious and the common, yet seek to control it as their own “invention.” If everyone would invent the same solution to a problem, how innovative could the invention really be?

The path of true innovation is a non-obvious one, hidden to all but those worthy few who can see it. The obvious path, though easy to find, is but the path one takes to the dark side.

Step 4: Keep it to what's useful.

Lastly, any invention should, of course, be useful and beneficial to society. Only those hidden in the darkest shadows of the dark side would ever endeavor to patent things no one can—or should—use.

The path of true innovation arrives at the common good and well-being of all. The path of the dark side is a lonely one that ends in cold obsolescence.

The allure of the patent system's dark side is strong. Monopolistic power awaits all those willing to embrace it. But don't be fooled. All that power comes at a greater cost, one of constant fear and darkness.

Follow this guide and find yourself in the light, awash in the glow and warmth of true innovation.

We'll see you there. Until then, may the fourth be with you.

Tell the ITC what you think

Notice of Commission Determination to Review the Final Initial Determination of the Administrative Law Judge; Schedule for Filing Written Submissions on Review

Good news!

The ITC has unanimously decided to review ALJ Rogers' initial determination. The commission is asking Align some tough questions, and we're optimistic that they'll end up deciding in our favor (like they did last time).

In the meantime, the ITC wants to hear from "interested parties" about whether granting Align's request to block us from using imported data would serve the public interest:

If the Commission contemplates some form of remedy, it must consider the effects of that remedy upon the public interest. The factors the Commission will consider include the effect that an exclusion order and/or cease and desist orders would have on (1) the public health and welfare, (2) competitive conditions in the U.S. economy, (3) U.S. production of articles that are like or directly competitive with those that are subject to investigation, and (4) U.S. consumers. The Commission is therefore interested in receiving written submissions that address the aforementioned public interest factors in the context of this investigation.

This is a unique opportunity to make your voice heard. Send your thoughts to itc@clearcorrect.com by August 6, 2013, and we'll pass them along to the ITC.

Thanks for your support.

Sincerely,

Jarrett Pumphrey, CEO

So you've been accused of IP infringement...

As we've experienced firsthand, it's pretty lousy to be accused of IP infringement when it's not true. OXO, the New York-based consumer product design company best known for its popular kitchen utensils, provides a master class in how to respond to such accusations the right way: http://www.oxo.com/quirkyresponse.aspx.

(via: Jason Fried, 37signals)

Align's lawsuit against ClearCorrect stayed indefinitely

It’s been a while since I’ve updated you on the legal proceedings between us and Align. Don’t let the lack of updates fool you—all is progressing well. In fact, I’m very happy to say I’ve got some great news to share with you.

First, a refresher: Align sued us in February, 2011, alleging we infringed several of their patents. We’ve said all along that we don’t infringe any of their valid intellectual property and countersued them in May, 2011, asking the Court to declare the claims in their patents invalid.

Now, fast-forward a year. Just this past May, our legal team filed a motion with the US District Court to stay the case when Align filed overlapping complaints with the International Trade Commission (ITC), the agency responsible for regulating the trade of international goods. Despite Align’s objections, the Court recently ruled in our favor and granted the motion, effectively stopping the case indefinitely and virtually guaranteeing we can continue operating our US-based manufacturing facility without restriction for the foreseeable future.

Needless to say, this is a big win for us. We can now take attention off the federal case and put it on what really matters to us—servicing our providers and helping others where we can.

Next up for our legal team is making our case to the ITC. Bolstered by this win in the US District Court, we’re as confident as ever that we’ll see similar success in the international arena. We'll, of course, keep you posted as that case proceeds. 

Thank you so much for your continued support. I can't possibly express what a difference it's made.

If you have any questions at all, please feel free to ask. I’m happy to answer them.

A new year. A new project.

Five years ago, we started ClearCorrect out of a passion to help. Doctors had no choice in clear aligners, and we wanted to change that.

Since then, we've remained focused on changing the clear aligner industry.

Well, now our ambitions have grown.

I’m very happy to announce Phase Out, a new ClearCorrect project we’re kicking off this year.

The purpose of this project: To change the world.

We’ve created a special place on the Internet for Phase Out where you can learn all about it, stay updated, and get involved. Please check it out and let us know your thoughts.

This is something we’re excited and passionate about. We're just getting started, but we think it can be big. I hope you’ll share in our excitement and tell at least one person about what we’re doing. Together, we’ll help a lot of people.

Here's to a happy and giving New Year. 

Steve Jobs

You inspired us.

You empowered us.

You moved us.

You reinvented & revolutionized us.

You delighted us.

You've changed us. Forever.  

Thank you. We'll miss you.

Core value #3: Be open & transparent

Trust depends on openness, respect and humanity.*

—Daniel H. Pink, bestselling author

*Excerpt from “My challenge to you: only speak like a human at work

We’re lucky. We get to be something many companies don’t—we get to be real people.

Real people have names and faces. They have friends and families, real lives full of real life. They matter. They have something worth working for.

Real people aren’t perfect. They have flaws. They make mistakes and learn from them. They improve. They have something worth striving for.

Real people have opinions and values, something to speak up about. They agree with some and disagree with others. They have something worth standing for.

And real people have hopes and dreams. They have faith. They have passion. They have a certainty anything is possible. They have something worth fighting for.

There’s a lot of worth in being real, down-to-earth, shamelessly genuine people. We can count ourselves among them as long as we're open and transparent. 

So let's show the world who we really are. People will trust and respect us more when they see we’re real people—no different than them.

Core value #2: Be passionate

It's not the size of the dog in the fight, it's the size of the fight in the dog.
—Mark Twain

We’ve measured it. We’ve weighed it. We’ve counted and quantified it. And if the bumps and bruises weren’t proof enough, we’ve now settled it.

We’ve got fight.

It turns out, our fight is an old-school model—vintage. It’s larger than most you’ll see today. Solid and well-built, from a time before they started making them all plastic and compact. It runs a little loud. It runs a little rough. But it’ll plow over anything in its path.

Our fight will take us wherever we want to go. We just have to fuel it. Lucky for us, it runs on something cheaper than gasoline and in far greater supply: passion.

So let’s top off the tank and go for a ride. With a fight our size, no one can stop us.