New treatment options for 2013

Note to consumers: Our lab fees are confidential. Which is a shame, because they’re really worth bragging about. If you’re a dentist or orthodontist, give us a call at (888) 331-3323 to get the full scoop. If you’re already a provider, details are available on our wiki.

We’re excited to introduce our all-new treatment options, available starting January 1, 2013.

We tested countless variations before finalizing these options. Based on the feedback we’ve received from doctors, we think these new options will provide the greatest combination of affordability, flexibility, and predictability ever available for clear aligners.

Let’s get started, shall we?

Limited 6 — $███

We believe this will be the most affordable clear aligner treatment option available in the industry.

The Limited 6 is ideal for simple anterior adjustments. It includes up to 6 steps of clear aligners (single or dual arch). That’s more aligners than the competition, offered at a lower price. This price is not a limited-time promotion—it’s our everyday lab fee.

Like every ClearCorrect case, this comes with a treatment setup, and (unlike the other guys) Phase Zero and retainers are included at no extra cost. (We could have called this Limited 8, but we didn't want to rub it in.)

Limited 12 — $███

Cases you currently submit as Limited will be treated as a Limited 12, starting January 1.

It’s very similar to what you’re familiar with—you still get up to 12 steps of clear aligners, plus a setup, Phase Zero, and retainers. There's still no fee for revisions, so long as you stay under 12 total aligners. Up to 2 free replacement aligners are now included, and they won't count against the 12 steps allowed for your case.

Unlimited — $███

This is a biggie. If Limited 6 is the most affordable clear aligner option in the industry, this is the most flexible and predictable.

Starting January 1, any cases you currently submit as Full will be treated with the new Unlimited option. It's pretty simple to explain: you get as many aligners as you need, until the case is closed. That includes unlimited revisions for up to 3 years and replacements for any step at no extra cost. Seriously.

While you take a minute to let that soak in, I’ll just mention that the Unlimited lab fee can actually sink as low as $███ with our new volume discount program. (More on that another time.)

We'll also be offering case evaluations and standalone setups to lower the barrier to entry even further. And you can upgrade any case (including legacy Limited and Full cases) to a more comprehensive treatment option just by paying the difference in lab fees. We've added answers to most of your questions about these changes on the wiki, and we'll introduce updated terms & conditions soon with full details.

It’s the same great ClearCorrect product you're used to, now even more flexible and doctor-friendly.

What’s the catch?

As the sharper-eyed among you may have noticed, the Limited 12 and Unlimited lab fees are slightly higher than the current Limited and Full options. We haven’t raised our prices since we started 6 years ago, and we don't plan to do it again any time soon.

Here's why we're making this change now:

  1. We heard your feedback: you love the flexibility of phase-based delivery, but you don’t like keeping track of unused phases, or paying for extra ones. We've eliminated that hassle by creating the new Unlimited option. Increasing the lab fee slightly makes that feasible.
  2. The increases are partially offset by the introduction of Limited 6—our most affordable treatment option ever.
  3. This keeps us in line with inflation, and will allow us to continue to expand and improve our product.

If you want to submit cases before this price increase goes into effect, we totally understand. Any cases submitted by December 31, 2012 will be handled just like they are today, and charged at the current rates. Next year, you’ll have the option to upgrade those cases to the new treatment options at any time just by paying the difference in the lab fee.

I’m sure you want to know more. First, check out the wiki. If you still have questions, post them in the comments, and we'll include our responses in the next tech tip.

Until next time!

Flexible totem awarded to Melleny Penketh

Remember how we told you we're still a pretty small company? One of the best things about being small is you get to be flexible—the ship's not too big to change course. But being a flexible company means finding flexible people, and let me tell you, they don't exactly grow on trees. Lucky for us, we've got Melleny.

Mel—not unlike the gooey substance that fills the "be flexible" totem—will take any shape we need her to in order to help the company move forward. And she's proven it time and time again over the last few years: from gathering official documents and jumping legal hurdles to organizing schedules, Mel has been on-the-spot with everything we've needed. We can't thank her enough for being so adaptable, but this totem is a start.