When we started ClearCorrect, there were just a handful of us. We knew who we wanted to be and what we wanted to stand for. It was simple.

As we’ve grown, maintaining that sense of identity has become more and more challenging. New employees, new opportunities, even new customers have all brought their own ideas and their own values to the table. It’s gotten complicated.

Complicated isn’t good for anyone, so we’re simplifying things again.

We recently took pen to paper and defined the core values that make us who we are, the values we believed in when we started the company. There are nine of them. We haven’t always exemplified them, but now that we’ve defined them, all of us here at ClearCorrect—and there are a lot of us here these days—can embrace them with the same passion and commitment we had when it was just a few of us.

This is who we are. This is what we stand for.