Talking to your patient about clear aligners will be different with each case. Some patients know they want to straighten their teeth, and know they don’t want traditional braces. However, it’s not every day a patient like that comes through the door.
The truth is, while the majority of your patients could benefit in some way from straighter teeth, most of them don’t know it. Some of these benefits and advantages are bound to resonate more than others.
Following are some sample talking points about clear aligners that you and your staff can use to bring up or talk to patients about clear aligner treatment.
The esthetic angle
“How would you rate your smile on a scale of 1-10?"
"A lot of our patients want just want a perfect, beautiful smile, and clear aligners are a great way to get teeth into their proper position.”
“Did you know that your facial structure can be affected by teeth that are misaligned? You can minimize these effects by preventing and correcting misaligned teeth with clear aligners.”
“Did you know that a beautiful smile is associated with good wealth and well-being? Clear aligners are a simple option for correcting teeth that are misaligned and without anyone noticing that you’re in treatment.”
“Clear aligners have social advantages – people form strong impressions of each other within a few seconds of meeting, with a focus on the individual’s eyes and mouth. With a straight and beautiful smile you can make great new impressions.”
The health angle
“Did you know that misaligned teeth can cause you all sorts of dental & facial problems? Clear aligners are a simple way to fix your teeth without people even knowing you’re in treatment.”
“Clear aligners can help improve the function of your teeth so that they fit together naturally, interfere with each other less and it can even be easier to chew food & it doesn’t get stuck in your teeth as much.”
“Teeth wear down over time regardless but did you know that it accelerates for teeth that are not properly aligned? Clear aligners can help correct misaligned teeth and help with graceful aging.”
The financial angle
“I see that you have ____ (issue). Did you know that fixing your teeth today is less expensive than repairing potential damage in the future if left untreated?”
“Straightening your teeth with clear aligners could help prevent expensive complications like premature wear, receding gums, loss of attachment and loss of bone support.”
The "it's so easy, why not just do it" angle
“This system is a series of comfortable, removable, clear trays that replaces traditional braces and wires attached to your teeth.”
The "if you're already thinking about doing it, do it here" angle
“Our practice is one of the premier offices offering clear aligners to patients in our community.”
For more successful actions on prioritizing aligners in your practice, check out our checklist for clear aligner success.