Core value #3: Be open & transparent

Trust depends on openness, respect and humanity.*

—Daniel H. Pink, bestselling author

*Excerpt from “My challenge to you: only speak like a human at work

We’re lucky. We get to be something many companies don’t—we get to be real people.

Real people have names and faces. They have friends and families, real lives full of real life. They matter. They have something worth working for.

Real people aren’t perfect. They have flaws. They make mistakes and learn from them. They improve. They have something worth striving for.

Real people have opinions and values, something to speak up about. They agree with some and disagree with others. They have something worth standing for.

And real people have hopes and dreams. They have faith. They have passion. They have a certainty anything is possible. They have something worth fighting for.

There’s a lot of worth in being real, down-to-earth, shamelessly genuine people. We can count ourselves among them as long as we're open and transparent. 

So let's show the world who we really are. People will trust and respect us more when they see we’re real people—no different than them.

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