We've got something really cool to announce this week. We're very excited about this, and we're pretty sure you'll like it too.
We call it Phase Zero™.
The number one request we get from doctors is "improve your turnaround time."
We get it. In the past couple of weeks, we've made some procedural changes that have already significantly reduced the time it takes to generate a treatment setup.
But Phase Zero will take things to a whole new level. As the name suggests, Phase Zero is a set of aligners that we'll ship you before Phase 1. In fact, we're aiming to get them to you around the same time that you receive your treatment setup, so you can fit the aligners on your patient and show them a 3D model of their teeth at the same appointment.
You may be wondering--how can we send you a set of aligners if the treatment hasn't been planned or approved yet?
Here's the secret: Phase Zero is based on your patient's current dentition. They're passive aligners, designed to retain your patients' teeth. Because we aren't moving the teeth, we can produce the aligners much faster. It should also be much easier for your patients to get acclimated to wearing aligners with less pressure being applied to their teeth.
Phase Zero also gives you an early chance to test the accuracy of our 3D model. If the passive aligners don't fit, you can take new impressions while your patient is still in the office, and we can get the problem fixed faster.
We'll still be producing Phase 1 on our regular schedule, so this shouldn't slow down your treatment at all. And there's no additional charge for this, either--going forward, we plan for this to become a standard part of our treatment.
Now, we should be clear: this is a brand-new feature that we're still testing out. As usual, we'll be rolling it out gradually to work out any kinks. We can't guarantee that every case will get a Phase Zero during this testing period. If it doesn't work out, we might even drop the idea altogether. (That's probably not likely, but the lawyers like it when we cover our bases.)
We sent out our first batch of Phase Zero aligners on Monday, and we've been shipping more out all week. If you have received a set, please call or email your account rep to let us know what you think. Your feedback is especially valuable in the early stages of a new feature like this.
We think these things are awesome, and we hope you will too. Until next time...