Tech Tip: Marketing your practice online

Figuring out how to market your practice online can be overwhelming. Here's a summary of how online marketing and a personalized website can increase the number of patients coming through your doors:

S3SB Website.png Website design and maintenance. Your website is your online calling card and most potential patients will judge you completely based on how your website resonates with them personally. Building or updating your website so it is professional, up-to-date and draws customers in is key for obtaining new patients.
S3SB SEO.png Search engine optimization is the process of maximizing the # of visitors to a particular website by ensuring that it appears high on the list of results returned by a search engine. Ranking high in the results is what SEO is all about. Google is the biggest and most popular search engine in today's world, with more than 75% of all internet searches being done through Google. If your website isn't showing up on the first page of a Google search, you're missing out on potential patients.
S3SB Paid Search.png Paid search advertising or pay-per-click means you advertise by paying the search engine you're using (i.e. Google) each time your ad is clicked on. Paid search makes your website visible to people searching for your services even if your ranking is low. With paid search you can create and run Google Ads that target the right location and potential patients. You can also run specific campaigns on procedures such as "ClearCorrect" or "clear braces" or other dental services.
S3SB Social Media.png Social media marketing is the process of gaining traffic or attention through social media sites. The most commonly used social media sites are Facebook, Instagram and Twitter. A higher number of social media followers tends to improve trust, recognition and credibility to potential patients. The most significant benefit is it's humanization element; becoming more humanized is important because people like doing business with other people; not with companies or businesses.

Because we know the struggle is real when it comes to getting more patients in your door, we've recently partnered with S3SB, a prestigious Los Angeles web design and marketing agency, to provide online marketing and practice-building services customized for ClearCorrect providers.

S3 Element-1.jpg 

S3SB offers a full suite of services, including:

  • 20% off a full website design for ClearCorrect providers
  • Updates to existing pages
  • Search engine optimization
  • Paid search ads
  • Reputation management
  • Social media
  • Lead tracking
  • Email marketing
  • Monthly metrics

 

You can call (855) 674-S3SB or click below to receive a free marketing evaluation performed by actual marketing experts, not a computer program.

Request a free marketing evaluation

 

P.S. You know what goes great with a redesigned website? Our Practice Success workshops, where you can learn more marketing tools and tips for building your practice from orthodontic specialist Duane Grummons. Check out our upcoming sessions in Orlando and Chicago. Or you can check out our Practice Enhancement e-course, coming soon!

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