New volume discount program

In last week's announcement of our new treatment options for 2013, we mentioned that we're also starting a new volume discount program.

This week, we've got the details on that, plus some answers to your questions from last week, and a reminder about a workshop discount that's going away at the end of the year.

Take five, Five for Five

You may be familiar with our previous volume discount program, called Five for Five. As you submitted cases, you could accumulate credit to be used the next quarter, depending on how many cases you submitted in the quarter.

If you weren't familiar with it, don't get too attached, 'cause it's going away.

Instant gratification

Our new volume discount program delivers instant discounts on Unlimited cases throughout the quarter.

The discounts kick in with a bang after you submit 10 Unlimited cases—the 11th Unlimited case submitted each quarter is free.

After that, the discounts really start to add up. You'll be able to take $100 off your 12th–25th Unlimited cases, $200 off your 26th–35th, and then $300 off Unlimited cases for the rest of the quarter. You'll get your discounts right away, instead of waiting months for an account credit or rebate check.

We know that a lot of you aren't going to treat enough patients to qualify for these discounts. That's why we've made our regular lab fees so affordable; so clear aligners can be accessible to as many people as possible.

However, we wanted to make sure that we were also offering the best available price to doctors who do run high-traffic practices. The discounts are bigger now, and they're available as soon as you earn them.

It's important to note that only Unlimited cases count towards the discount, and only Unlimited cases qualify to be discounted. The incredibly low lab fees for Limited 6 and Limited 12 cases are already available to everyone, regardless of volume.

Q & A

Now to answer some of your questions about the new treatment options:

Q: Can I still submit a Limited or Full case after January 1, 2013?

A: No. The Limited and Full case types are being discontinued on January 1, 2013. Any case submission form that we receive after January 1 will be processed as Limited 12 if it says "Limited" and as Unlimited if it says "Full".

Q: Will I still be able to buy extra phases for my existing Limited & Full cases?

A: Yes, you can still buy extra phases for legacy cases only. Or you can upgrade those cases to Unlimited by paying the difference in their standard lab fees. Any additional fees you've paid over the life of the case (for instance, for shipping, replacements, or extra phases) won't be credited towards the upgrade cost.

Q: I bought a voucher for a Full case. Is it still valid?

A: Yes. If you submit a case with a valid Full voucher after January 1, 2013, we'll process it as an Unlimited case at no additional charge. Cases already started as Full will remain Full unless you choose to upgrade them. (Don't forget to use those vouchers—they expire one year after purchase.)

Q: I've earned Five for Five credit in the fourth quarter of 2012. Can I still use that?

A: Yes. Any Five for Five credit you earn this quarter can be applied next quarter. However, starting January 1, 2013, the Five for Five program will be replaced with the new volume discount program, so you won't earn any additional Five for Five credit after that point.

Q: Which treatment option should I choose when I submit cases in 2013?

A: In general, anything you currently submit as Full will be Unlimited, and most Limited cases will be Limited 12. Limited 6 is ideal for minor anterior movements that can be completed within 6 steps. We'll offer more information to help you choose between case types next year.

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