Today we have some marketing tips sent in by providers.
Dr. Kathy DeFord writes from Papillion, Nebraska:
I had a really nice sign made for my office to advertise ClearCorrect. I forwarded the graphics from your website and had SpeedPro make a sign that shows nicely from the outside of my office, but doesn't show from the inside. From the waiting area you can look right out the window, with no advertising visible. I really like it.
Nice use of the ClearCorrect graphics, Dr. DeFord.
If you have a great idea for an ad or sign, please feel free to use any of the updated logos & images available at dr.clearcorrect.com, and share the results with us.
And don't forget that you can also order standard or customized vinyl banners directly from your account rep. We recently updated the artwork on those as well.
Dr. Alan Siegel of Phoenix, Arizona says that he tripled his aligner cases by promoting his practice with a custom folding windshield ad that he invented. Now he also prints windshield ads for other dentists as a side business.
And finally, Gibbs Hightower, our own director of public events, has a few suggestions of his own for increasing your visibility on the Internet:
- Spelling makes a difference. When you write about ClearCorrect, remember that there's no space between "Clear" and "Correct".
- Link it up. When you mention ClearCorrect or clear aligners on your website, try making the words a link to clearcorrect.com, like this: ClearCorrect. It might improve your ranking (and ours) in search results.
- Before & afters are priceless. There's no better marketing tool than before & after photos of your own patients. Remember to take pictures when your patients finish their treatment (get written permission first). And if you want to pass them along to us, we'd be happy to share them too. Send photos (and stories) to your account rep or firstname.lastname@example.org.