Tech tip: Smörgåsbord of helpfulness

You might call this week's tech tip "a random mish-mash of helpful tidbits."

Keep in touch!

First, if you've been visiting our YouTube channel or this blog recently, you'll notice we've posted lots of new stuff over the past month or so. This blog is a great place to see all sorts of news and tech tips, from the very-recent to the relatively-old (while we're thinking about it, our Facebook page ain't half-bad, either).

Lately, we've been talking to some of our hometown doctors to see what they think of our product and our service. The latest of these was Dr. Annette Murphy of Smile Dental Arts. (Spoiler alert: Marvin's true identity is revealed.)

Completing cases

When you get to the last aligner in the last planned phase of your patient's treatment, it's time to evaluate the patient's dentition.

If you or the patient aren't happy, you'll probably want to request a refinement. If you have unused phases remaining, there's no extra charge for refinements (although you will be responsible for the cost of shipping any new impressions to us). Just send us a refinement form to let us know what needs to be changed.

If you and your patient are satisfied with the treatment, please let your account rep know so we can send you the final retainer and close the case. If you never request a retainer, the case might just hang in limbo indefinitely.

We're working on streamlining this process, but for now, if your last phase is finished or about to finish, please contact your account rep and let us know whether you're ready for the retainer.

Also, please let us know if your patient gets behind schedule so we don't waste your phases delivering aligners that you're not ready for. We can put your case on hold and start it back up whenever you're ready.

Marketing: kicking it up a notch

Finally, we've recently had a couple of doctors tell us that they have dozens of case submissions coming up. We looked into it, and those doctors had recently run very successful Groupon promotions.

We've seen doctors run Groupon promotions before that didn't turn out so hot, so we thought you'd like to know what worked in this instance:

  • One doctor offered limited cases (with some tubes of tooth whitening solution) for 50% off.
  • One doctor offered full cases for 55% off.

That's about it. They were simple offers and they seem to have worked well for these doctors.

We don't have any relationship with Groupon, so we're not endorsing them specifically. (Honestly, I can't even get anyone at Groupon to answer the phone. They need some Katys & Marvins over there.)

We're just passing along something that seems to have worked well. If you do decide to run a promotion with a site like Groupon, make sure they get the product details right. We've seen some descriptions that barely resemble what you get in a Full or Limited case. You can always double-check the descriptions on the Product List.

That's it for this week. Until next time...

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