For almost 20 years now, March 22nd has been known as World Water Day, a special day where you can step back and just think about water and the role it plays in your life.
Just try and go a day without using a tap—I guarantee you'll notice very quickly how much you use water and what it might be like to try to go without it. But that's what it's like for millions and millions of people all over the world. Clean, safe drinking water is a basic need that almost a billion people live without.
A few months ago we teamed up with charity: water to do our part to help solve the water crisis through our Phase Out program. We've told you how Phase Out works, how much you've helped us donate so far, and how many people we'll be able to help because of it. Now we want to show you just how much charity: water can do with a little help.
This year, charity: water is launching a campaign to pledge birthdays for World Water Day, and we decided we want in. Here's how it works: when your next birthday comes around, don't ask for presents. Just ask that people take whatever they would normally spend on a birthday gift for you, and donate that amount to charity: water. It's a simple idea, but it's so powerful at the same time.
We’ve already started getting birthday pledges from our guys in support—50 so far! We kicked off our birthday pledge campaign with our CEO, Jarrett Pumphrey, who had his birthday at the beginning of this month.
If you want to feel great on your birthday, if you want to spend your birthday making a big difference in the world, consider pledging it to charity: water. Trust me—you'll be in great company!