The response to our Phase Out announcement last week has been really encouraging.
Some doctors have already started suggesting other charities we might want to add to the program. Thanks for all your feedback. We're starting with just charity: water for now, but we'll definitely take your suggestions into consideration as we expand the program in the future.
As you'll see at clearcorrect.com/phaseout, we started with a lump sum donation of $5,000 to make good on our Twitter campaign from last year.
We plan to make our first regular contribution very soon, and follow it up regularly as cases close with leftover phases. As a reminder, we don't close a case and donate the leftover phases until you request a retainer. So please be sure to call your account rep and let us know when your patient is done with treatment.
This is really cool: We've produced a special run of black & yellow aligner boxes, bags, and cases to promote our campaign to phase out unsafe drinking water. The colors were chosen to coordinate with our first partner, charity: water.
On the bottom of each box, you'll find a brief summary of the Phase Out project. Inside each aligner case (included with Phase Zero), we're inserting cards designed to introduce the campaign to patients.
Hopefully, this campaign will give you an opportunity to explain to your patients how wearing their aligners at least 22 hours every day ensures the best results, which cuts down on the need for midcourse corrections, leaving more leftover phases for Phase Out.
Even if your patients don't end up with leftover phases, they (and you) can always help out by spreading the word or donating directly to charity: water through our mycharity: water profile.